In the real estate industry, one of the most important things is to be able to showcase a property in the best possible light. This is especially true when it comes to online listings, as many clients become skeptical of what they can’t see in person.
Not to worry! With this simple breakdown from SpotOnSite, you’ll be able to create brilliant digital inspection videos in no time at all. Stay tuned to learn how to make your rooms look their best onscreen!
What makes a great showcasing video? Great lighting and minimal sound are essential, so be sure to set up your camera in a well-lit area with no background noise. If you can, try to get a steady shot by setting the camera on a tripod or another level surface.
For an engaging and generous view, we recommend filming landscape rather than portrait.
Before you grab the camera, it’s vital to lay out a game plan for your video. By having a clear idea of what you want to showcase, you can avoid any unwanted surprises and provide a smooth, confident intro to the home.
You could set a specific route for you to follow throughout the house, or you could opt for a general walkthrough of the main rooms. No matter what you choose, be sure to hit all the critical areas that potential buyers would want to see.
While your primary focus is to market the house, it’s also essential that you introduce yourself to the viewers. This is their first impression of you, so try to create an interactive, engaging experience.
Provide info on your agency, the property address, when it came on the market, and more. Taking these extra steps will help build a bond between you and the potential buyer and might even earn you a face-to-face showing down the line.
A video, especially an informative one, can be a lot to process. You don’t want your viewers to feel lost and tune out before they finish.
Keep your video short and sweet – under 5 minutes is ideal. Make sure to stick to the key points and leave out any superfluous information. That way, you can be sure that you’re getting your message across without losing the attention of your audience.
Platforms like YouTube and others allow creators to upload captions alongside their videos. This is important for a few reasons – firstly, it makes your content accessible to a broader audience. Secondly, captioning can help break down language barriers.
Last but not least, captions give viewers the option to watch your video without sound – perfect for those who are watching in public places or at work.
Ensure that you’ve reviewed your captions and made any necessary corrections before publishing your video.
Are you interested in taking your real estate business online? Digital property inspections are a great way to do this. SpotOnSite offers reliable and easy-to-use services in Phoenix, AZ, which will help you take your business to the next level.
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